Chippewa Valley Times

Kaitlyn Riehle, a marketing major from Athens, is set to graduate from the University of Wisconsin-Eau Claire. During her time at the university, she has made significant contributions as a student consultant for the Small Business Development Center (SBDC), assisting local small businesses.

“It’s been a remarkable experience,” Riehle stated. “I’ve worked on a little bit of everything, from consulting with a law firm and a construction company to consulting with businesses in areas like nutrition coaching, gardening and food service.”

Riehle has supported over 40 SBDC clients across nine Wisconsin counties in various projects including website and logo design, social media strategy, business plan development, and marketing strategies.

Harlie Juedes, interim director of the SBDC, praised Riehle's contribution to their team. “Beyond her technical expertise, Kaitlyn has a natural aptitude for leadership and collaboration,” Juedes commented. “Her ability to manage multiple projects with precision and dedication while maintaining client confidentiality reflects her strong work ethic and reliability. Kaitlyn brings enthusiasm and a proactive approach to everything she does.”

Riehle's involvement extends beyond the SBDC. She served as vice president of the American Marketing Association chapter at UW-Eau Claire, was podcast manager for Eau Claire Hometown Media, presented at UW-Eau Claire’s Celebration of Research and Creative Activity, interned as social media intern for the College of Business, and co-founded the Student Leaders and Managers Organization.

Dr. Scott Swanson from the marketing department commended Riehle's achievements: “Among all the students I’ve taught over more than 25 years, Kaitlyn stands out for her exceptional dedication, curiosity, and the skills she developed academically and through practical experiences via the AMA, various employment positions, multiple internships and community service.”

Initially starting as a psychology major before switching to marketing due to its focus on consumer behavior influenced by psychological principles; Riehle plans to explore opportunities in Eau Claire or Twin Cities after graduation.

“While I didn’t expect to change my major," Riehle explained," I think transition into marketing made sense...the psychology background has served me well."